Table of contents
What are triggers?
Triggers let your Fugo screens react automatically instead of only following a fixed schedule. When a trigger fires, it plays a chosen playlist on your selected screens for as long as that content runs, then your screens return to their normal rotation on their own - no one has to remember to switch anything back.
Use triggers to:
Post an announcement or take over screens on demand, with one click
Show time-sensitive content automatically at a scheduled date and time
Celebrate a win or surface an update the moment something happens in a connected tool, like a deal closing in HubSpot or Salesforce
Conceptually, a trigger is really just a playlist with a rule attached that decides when it should play. That's why triggers use the same permissions and the same content-picking flow as playlists elsewhere in Fugo. You're not learning a second system, just a new way to decide the timing of a playlist you already know how to build.
Trigger types
Fugo currently supports three trigger types. Each one is a different way of telling Fugo when to fire a playlist.
Manual triggers
Manual triggers let you fire a playlist yourself, on demand, with a single click. They're the right choice whenever the "when" isn't something you can schedule in advance - a spontaneous announcement, an all-hands takeover, or anything you want on screen right now.
You can run a manual trigger two ways, depending on how long you need the content to stay up:
Play Once
Plays your chosen content a single time, then automatically returns to your normal schedule. Use this for a one-off message that doesn't need anyone to remember to turn it off.
Loop
Plays your chosen content continuously until you stop it. Use this for something that should stay up indefinitely - during an event, for example - where you'll actively decide when it's over rather than let a timer decide for you.
Either way, once a manual trigger is running you can stop it early at any time. It isn't a fire-and-forget action, so a Play Once you started by mistake or a Loop you're ready to end is always one click away from stopping.
Timer triggers
Timer triggers fire a playlist automatically at a specific date and time you set without any manual activation. They're the right fit whenever you already know exactly when you want content to appear, like a recurring stand-up slide or a promotion that starts on a specific morning.
You'll set a start date and time (required). You can optionally set an end date and time; if you don't, your content plays through once and your screens return to normal automatically - you're not required to define an end point just to use a timer trigger.
☝️ There's currently no dedicated stop button for a timer trigger, since - unlike a manual trigger - it's designed to run unattended on a schedule you already set. To stop or reschedule one before it fires, open it and edit the date/time, or delete it entirely.
Service triggers
Service triggers fire a playlist automatically based on events happening in a tool you've connected to Fugo, so your screens can react to things happening in the systems your team already works in without anyone needing to remember to post an update manually.
Once connected, you choose the object and event you care about - for example, a deal being marked "Closed Won" - and Fugo listens for that event and fires the matching playlist in real time.
Fugo currently supports service triggers for:
HubSpot
Salesforce
For both, you can build your trigger conditions two ways:
Pick structured filters yourself (object, action, and property filters), or describe what you want in plain language - for example, "fire when a deal over $10,000 closes" - and let Fugo suggest the matching filters for you.
Use the prompt option exists because trigger conditions can get specific fast, and translating "what I actually mean" into the right combination of filters isn't always obvious on the first try.
💡 Tip: Disconnecting a connected service will stop any triggers built on it from firing, so double-check before you disconnect one your team relies on.
Choosing what plays when a trigger fires
Whichever trigger type you use, you'll choose what shows on screen when it fires. Most of these options are the same content types you'd choose from anywhere else in Fugo, so nothing here is trigger-specific to relearn.
Media
An image, video, audio, or presentation file from your media library - the same library used for regular playlists.
Studio Content
A slide or slideshow built in the Design Studio, useful when you want the trigger's content to match your existing brand templates rather than a plain file.
Dashboards
A dashboard connected through Fugo's TV Dashboards feature - handy for a service trigger that should surface a live report the moment a relevant event happens, rather than a static slide.
Message
Available only for HubSpot and Salesforce service triggers, this is a dynamic text slide that automatically fills in details from the event that fired it - so a single Message template can announce every "Closed Won" deal with the right name and amount, rather than you having to build a new slide for each possible outcome.
Permissions
Triggers use the same permissions as playlists - create, edit, and publish - rather than a separate "trigger" permission.
This follows from triggers being playlists with a firing rule attached: if someone already has permission to publish playlists, they have what they need to build and run triggers too.
What you'll need
An active Fugo account with at least one paired screen. Start a 14-day free trial if you don't have one yet.
Permission to create, edit, and publish playlists (see Permissions above).
For service triggers: an account with the connected tool (currently HubSpot or Salesforce), with admin-level access to approve the connection.
Need more help?
Want Fugo to support another connector? Not seeing the properties you'd like to filter for? Trigger not firing as expected?
Reach out through the chat box in the Fugo CMS or email us at support@fugo.ai -we're happy to help.